SEO Masterclass - Philippines

 

Course Information

Introduction to SEO Course Outline



One of our top-selling SEO courses, Introduction to SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for anybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.

This Introduction to SEO course covers the following topics:

Introduction to SEO

  • What is SEO?

The Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Finding the Correct Keywords

  • SEO Copywriting Basics
  • Selecting Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Link Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait


Social Media

  • Social Media
  • Integrating your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design
    • Dynamic Serving
    • Parallel Mobile Site


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