SEO Masterclass - Philippines

 

Course Information

Introduction to SEO Course Outline



One of our top-selling SEO courses, Introduction to SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for anybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.

This Introduction to SEO course covers the following topics:

Introduction to SEO

  • What is SEO?

The Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Finding the Correct Keywords

  • SEO Copywriting Basics
  • Selecting Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Link Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait


Social Media

  • Social Media
  • Integrating your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design
    • Dynamic Serving
    • Parallel Mobile Site


Comments

Post a Comment

Popular posts from this blog

Everything About Bluetooth Low Energy LE

Image
  Here is everything about Bluetooth low energy in the simplest terms ever. As a  company  that is built on effectively using BLE in our products, it is essential that you as a consumer understand how this technology comes to life along with the many benefits it provides as we aim to incorporate it in our daily lives. Today, there are over thousands of devices that are powered by BLE and as we progress towards a more technological age, let us show you! The first key difference that must be highlighted before we begin our learning journey, starts by recognizing that classic wireless signals and BLE are different. You can look at BLE as the power-saving alternative that is often used for IoT &  proximity-based marketing   purposes. For that, we have our BLE powered  beacons  that are here to provide a solution for your business marketing needs. Both saving money and energy; these beacons are bound to be the greatest investment for your business as yo...
Read more

We Have the Best NFC Technology You Can Imagine

Image
  If you require NFC technology then check out our products today! It is now 2020, and while it may not seem like it, we are currently experiencing the dawn of a new digital revolution with new automation that is taking us to the next level of societal evolution. This next step can be characterized by new technologies that will have an impact on our daily lives and may even make us question what it means to be human. Of this mechanization that is moving us forward, many industries are in early stages of research and development, but contactless Near Field Communication, although fairly simple, has grown in prevalence due to many exciting projects and developments in the coming years that will allow us to experience these changes unfold in a new way. Blue utilizes this automation as well as Bluetooth to  revolutionize   the way we connect with the world around us, and we want to highlight how the versatility of it will allow us to take on the characteristics of a...
Read more